Soul in the Hole Basketball Tournament at Butler Park in the Old Fourth Ward @A3C @AEBLHoops @GrindHardED @DATPMF

Basketball, entertainment, events, Music Conferences, Sports


Sunday was the last day of A3C, and I was invited to a breakfast at the Melia Hotel with the conference staff. Afterwards, I drove over to the Old Fourth Ward neighborhood for the Soul in the Hole basketball tournament sponsored by the Atlanta Entertainment Basketball League. The AEBL runs a recreational basketball league for artists and performers in the Atlanta area, and A$AP Rocky was one of the artists who came out to participate. The tournament also gave us an opportunity to try something called Grind Hard Endurance Drink since they were a sponsor of the tournament, and the drink didn’t taste bad at all, particularly when chilled in a cooler full of ice on such a hot day. Since I wasn’t hooping, I can’t speak to the endurance part of it!

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