The 15th annual On Location Memphis Film and Music Festival got underway in earnest on Friday April 25 with the awards luncheon at Lost Pizza Company on Poplar Avenue. Folk acoustic duo Sunburnt Moon providing the really cool music for the occasion. Registration then opened at Studio on the Square in Overton Square around 1 PM, with films occurring all afternoon. At 7 PM, music showcases got underway at Le Chardonnay, The Blue Monkey, Otherlands, Java Cabana and Newbys, and these ran until midnight. Highlights of the evening included performances by Mike Mosby and the Hard Hitters Band featuring vocalist Cameron Bethany at Le Chardonnay, Cowboy Bob Sawyer and Low Society at Otherlands, and an all-star hip-hop line-up at Newby’s that included Marco Pave, 5th Child, Truth Universal, Marcel P. Black, Lyriqs Da Lyraciss, Lukah Luciano, A. C. Dutch and the Iron Mouth Battle League and Knowledge Nick, who was also the MC for the evening.