When I walked out of Collective Status, I was surprised to find myself in the middle of what appeared to be a protest rally. It proved to be a mock demonstration as an advertising gimmick for a tech company at SXSW Interactive. One of the protest signs read, “It’s About Content.”
Given the rise of the technology portion of SXSW, it’s not surprising that many internet and technology brands have a significant presence in Austin during the conference. Blogging platform WordPress , which I switched this blog to in November 2012, is no exception. Stopping by their Happiness Bar, I actually ended up meeting the founder and CEO, and got to tell him how pleased I have been since switching from Tumblr (which I had in turn migrated to from Blogger). It was really cool.
I had seen an Apple store, but never until yesterday at Lenox Square Mall had I seen a Microsoft store. It is often said that imitation is the sincerest form of flattery, and Microsoft has imitated the Apple store look all the way down the line, right down to the logo-only sign above the door. And apparently Microsoft is grooming X-Box Music to be its iTunes equivalent.