Tyke T was already an up-and-coming Memphis rapper when the local radio station K-97 proclaimed him the “Next Big Thing” after he won a contest they sponsored. Since then, he has been to New York and several other places for concerts, and although he might not be nationally known yet, he is part of a growing movement of Memphis rappers who seem to be more positive, more upbeat and more lyrical. He is also part of a growing local trend to rap with live musicians instead of just recorded tracks or a DJ, and for his performance at the River Arts Festival, he chose one of Memphis’ best up-and-coming bands, 4 Soul to back him, along with live singers, and guest appearances from other Memphis rappers such as Li’l Cam and S.O.U.L. Altogether it was a rap performance that could appeal even to people who don’t usually like rap, and that was probably precisely the point. Tyke’s lyrics avoid the negative tendency of the local artists that lean more to the gangsta style, and the live band gives him an appeal to those whose musical preferences lean toward other genres.
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