Wednesday night is not usually a big entertainment night in Memphis, but on October 29, many of Memphis’ best industry figures came together at Purple Haze downtown to celebrate the release of veteran rapper Frayser Boy’s new album Not No Moe on the Phixieous label. Frayser’s own DJ Bay was on the ones and twos, and Tune C, DJ Zirk, Miscellaneous,Carlos Sargent, DJ Care Bear, Lil Wyte, Snootie Wild, Jason Da Hater,Suavo J, Louis Goggins of the Memphis Flyer and Lawrence “Boo” Mitchell of the Recording Academy and Royal Studios were among the attendees. Frayser Boy, Lil Wyte and Miscellaneous performed a few songs from the album toward the end of the night, and the event was all love, fun and food.
Snootie Wild first came to my attention a couple of years ago at a record pool meeting in Memphis, as an amazing rapper from North Memphis with the unusual ability to command a Jamaican accent at will. This might not be unusual in a lot of cities, but there is almost no Caribbean presence in Memphis whatsoever, and Snootie has no island background When he released the single “Yayo” a few months later, he became the biggest artist in Memphis. Not long thereafter, he signed with Yo Gotti’s Cocaine Music Group, which has since been renamed Collective Music Group, and began to tour the country with Gotti. More recently, he has followed up the success of the earlier single with a new single called “No Kissing”, which blew up the streets of Memphis and other Southern cities all summer. So his appearances at A3C garnered a lot of attention, and his appearance at the BMI Showcase in East Atlanta Village was especially good. Despite his youth, Snootie Wild seems calm and in complete control, enjoying himself and bantering with crowd as if they were old and trusted friends. The young Memphian has great things ahead of him.
After the opening night showcase, the attendees at the Core DJ Retreat headed over to Freelon’s, which is Jackson’s premiere hip-hop night club, for an opening night party that proved to be much more. Although the event wasn’t promoted as a show, a few rappers showed up and performed, including Big K.R.I.T. and Memphis-based CMG recording artist Snootie Wild. I have to add that Freelon’s is without a doubt one of the largest nightclubs in the South.
On Wednesday September 11th, the September edition of The Music Exchange/Memphis Record Pool took place at the Hard Rock Cafe on Beale Street, bringing out an all-star crowd of Memphis’ best DJ’s and artists, including DJ 007, Gangsta Blac, Miscellaneous, Snootie Wild, Chiccen, Urban Jones and DJ Bay of Select-O-Hits. The restaurant was filled to overflowing, and was literally standing room only.
North Memphis rap artist Snootie Wild first came to my attention at March’s The Music Exchange event in Hickory Hill, when he performed the Jamaican-sounding single “Back and Forth.” At Saturday night’s On Location Memphis music showcase, Snootie came on stage after folk-singer Clay Parker, a rather strange transition, to say the least. But Snootie’s fans had packed the Purple Haze, and he got the biggest acclaim of any artist on the bill.
Snootie Wild certain lived up to his name at #TMXMemphis, with an amazing demonstration of his unique rap style that shows a strong affinity with dancehall reggae. In an era where so many young artists sound like established artists, Snootie was a refreshing difference. Visit http://www.facebook.com/SnootieWild to like Snootie or keep up with what he’s doing