One of the more important Thursday night showcases at A3C was called Double Cupped Fears, an event held at Space 2 on Edgewood Avenue and sponsored by TRDON, the record label/production company that works with Memphis rapper Preauxx, Select-O-Hits, and Travis McFetridge’s Great South Bay Music. The rather diverse line-up included hip-hop lyricists like J. Sands and Planet Asia, relatively new lyrical Memphians like Tori WhoDat and Preauxx, and classic Memphis headliners like Lil Wyte, Frayser Boy and Miscellaneous. Unfortunately, the showcase got under way about thirty minutes late, and as a result, was cut short at 2:30 AM, when the venue said they were required to close due to a city ordinance. But Lil Wyte and company left the crowd hyped and eager for more.
When I got to Atlanta, I went immediately to the Crowne Plaza Hotel, which last year had been the Melia Hotel, and registered for the A3C conference. Although it was only the first day of the event, the hotel was already crowded with rap artists, industry people and fans. After getting checked in at my hotel, and eating dinner, I headed down to the Edgewood Avenue area to attend showcases, ending up first at the upstairs stage of a building called Erosol or the Department Store, where an artist named Nate was on stage. He was soon followed by a Maybach Music Group artist named Torch, but the venue was extremely crowded, so I walked down Edgewood to the Music Room, where the Atlanta rapper Money Makin Nique was on stage. I had heard him first several years ago, but I was extremely impressed with the new material he performed this year, and spent some time talking with his manager on the sidewalk outside. But my homeboy Fort Knox was emceeing an event at Enclave, a club on Spring Street not far from the conference hotel, so I got the car and drove back over to the hotel, but ended up going into the Quad instead of the Enclave, and saw the rapper Cash Out on stage with his entourage. I realized that Fort Knox wasn’t hosting that event, and decided to go around the corner and into Enclave, but by then, the latter venue was closing and wouldn’t let me in. I got a brief chance to speak with Knox before he headed out, and I rode back to my hotel as well.